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April 23, 2009

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Tom Lyden

Bob,

Great topic.

It's interesting to note that even when we set out a specific program for communication, our folks could never seem to get enough information. Despite that, we learned that it was imperative that we communicated, even over communicated, as much and as often as possible so that it was leadership that became the choice for reliable, accurate and trustworthy information. We found that it was crucial for our communication to be 100% truthful and consistent from communication to communication and over the long haul.

We were reminded time and again that communication is a two way process and that formal communications were never enough. We had to communicate WITH our people not just TO them. Allowing time for open forums where staff can ask questions and voice concerns became an essential element of our communication strategy.

Once a strong and consistent pattern of communication was established, it was still critical to support it with a whole lot of management by walking around. Informal, one on one communication is one of the best ways to reinforce the overall strategy for the organization and, more importantly, to get and address at the issues that may be holding the organization back.

Best Regards, Tom Lyden

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Another benefit to good communication is that it leads to more trust between the parties. Each party does not have to think that they are not being kept in the dark with information that might be helpful. If each party is open with information, then that ensures that they are both vested in the success of their joint venture. Each party wants their venture to succeed and they are going to do their best to make sure that it does succeed.

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